With big-name brands such as Dove, LUSH and Illamasqua speaking out against Donald Trump and his values, it should come as no surprise that smaller, independent beauty brands are following suit. Enter, Lipslut. 

image courtesy of

image courtesy of

The brainchild of American college student Katie Sones, Lipslut was created with the sole intention of campaigning against Trump. It’s tagline: ’50% towards charity, 100% against tyranny’.

In light of the many issues that women will face during Trump’s presidency, including his promise to de-fund Planned Parenthood, Katie wanted to do something to simultaneously support women and declare her disdain for America’s new President.

The brand currently stocks just one product in one shade; a matte liquid lipstick in a dusky-nudepink which has been aptly named ‘F*ck Trump’. The shade was chosen via straw poll on Twitter.

"We aren’t too pleased with our current socio-political landscape," Reads a statement on the Lipslut website. "Chances are you aren’t either. Rather than complaining, we’re putting our money where our mouth is."

With each purchase of a liquid lipstick, the customer is given one vote for which women’s charity the profits should go to. Popular vote will decide which charity the money goes towards. 50% of the profits from the sale of each $19.95 (roughly £15.90) lipstick will go towards an as-of-yet undecided women’s charity. 

Katie is a graphic communication junior at California Polytechnic State University. Speaking to me in an interview, Katie said; "While we want to donate as much as we can upfront, we feel that by growing Lipslut into a fully-fledged makeup company we will be able to have a substantial impact on society for years to come."

When asked about the controversial name of the lipstick, Katie said; "While I don’t necessarily forsee [sic] all of our product names being this loud, I don’t want to write off that possibility either. One thing is certain: don’t count on us losing our attitude our edge as we expand."

But some people don’t support the brand’s contentious political standing. "While I’m sad to see many people have turned their backs to Lipslut and our philanthropic goals I am excited by discussions that are starting to form." Said Katie. "Lipslut first and foremost is meant to be a catalyst for societal change. We feel confrontation is simply part of the process. 

"People are going to buy lipstick either way, so if you could do that and have the money go somewhere that you support, that would be perfect." 

Frontrunners on the charity list currently include Planned Parenthood, Human Rights Campaign and the National Organization for Women. 

Will you be pre-ordering F*ck Trump?